This article is about a tea, the recipe of which is nearly everywhere, but I got this email and I clicked the link (so that you don’t have to).
It brought me to a website with a short video (how short? I don’t know since I clicked to read the site instead.)
However, before I clicked the link to read the page rather than sit through a video, a pop-up appeared asking me if I wanted to read instead, and again it made “shocking” claims.
The secret to finding the price is by searching the page for a “$.” But you’ll also find more bullshit.
First they have to up the price in your mind. This great “secret” is worth $197.00 (or more)!
How they chose that strange number must have cost them a bunch for some kind of market study. Why not $200? Market studies are fascinating, let me tell you.
Once they’ve upped the cost in your mind, when you see the actual price, you won’t be shocked . . .
. . . if you’re not a moron, that is. Because paying $37.00 for a tea recipe is something only a moron would do, right?
Well, to be honest, it’s not really just the tea, because in a few paragraphs they tell you how to get this recipe:
Just enroll in “The 21 Day Flat Belly Fix” right now…
Then they sweeten the deal with three special “presents.”
Presents, like they’re free.
You get two more books (PDF books) and, get this,
one FULL MONTH of our ELITE Personal Coaching…
And now that they’ve added on their “free gifts,” they’re going to up the price in your mind to $287!
Where do they get these numbers?
I love the next selling point:
I don’t know about you, but if I was at the store, swiped my “membership card” and saw my bill for $287 worth of stuff plummet to less than $40 I’d feel like I won the lottery…
Then they try some basic sales psychology, and if you don’t click right away, you’ll get an “animated” pop-up giving you $10.00 off!
Wow! Now $27.00 is what I’d expect to pay for the recipe to this secret tea.
And note that there are only 14 vouchers left. This is an out and out lie.
There have been only 14 vouchers left for days. Every time I’ve gone there, just 14 left.
Now you know why I do the research for you. I will gladly cut through the bullshit and get you the facts, and maybe a few laughs.
So, let’s get on with the recipe, which I will talk about a little afterwards.
Very simply put in the tea and let it steep for a bit; then add the rest of the ingredients.
You don’t want to have to make this every morning, sit there, wait for it to steep, and then drink it lukewarm after you’ve added everything else.
So get yourself a GLASS gallon bottle and make it in there by multiplying the recipe by four, or:
Make it up, and put it in the fridge. Do not add sweetener or cayenne pepper till the morning you drink it. Add ice, and enjoy. It’s a great little fat burner.
Now if you’re a reader of our newsletter, you know that when you wake up in the morning, your body is already in the fat burning mode. You’ve had no carbs for a while, so you’re burning fat. Make a bowl of cereal, some toast, and a glass of orange juice, and you’re no longer burning fat.
If you must eat breakfast, have bacon and eggs and maybe half an avocado. That will keep you in a fat burning mode.
Next, use just a little stevia/erythritol, and here is why.
Your body is getting a few carbs, but the cinnamon keeps your blood sugar from spiking, so you’ll stay in the fat burning mode. Insulin is a fat storing hormone.
Let’s say you’re just making a cup of tea and you want to add a sugar substitute.
You should know that this is not healthy, and here is why: “sweet” makes the body think it’s getting sugar/carbohydrates, and insulin is released. When that happens and the insulin can’t find any carbs to feed your body, the kidneys/adrenal glands actually go into overdrive, making carbs to satisfy the insulin that’s on the loose. This puts a strain your kidneys.
It’s not a healthy situation.
This tea has some carbs in it, and sure, the cinnamon keeps your blood sugar from spiking and keeps insulin from going nuts, but you may use a little sugar substitute, because the tiny amount of insulin that starts circulating will find some residual carbs (in this recipe) to work with, while keeping you in the fat burning mode. This is not an all-or-nothing process. What you’re doing with this recipe is maintaining a balance while staying in a fat burning mode and stimulating metabolism to burn still more.
Also, I said don’t add the cayenne when you make it because some mornings you’re going to wake up and say, “I don’t want a spicy cold drink for breakfast today!”
Leave your options open. The cayenne pepper boosts your metabolism a bit and is good for your heart, but I will understand if you can’t take it five days a week.
And one more thing.
I do NOT know for certain if this is the exact recipe to which the mailing I received refers. It could be this one or one that’s close to it. There’s a lot of nutritional science that’s gone into this drink and all of its constituents. And it’s a great start to your day. And you didn’t have to pay $37 (or$287) for this recipe.
This is a personal blog of David Bonello, scientist, educator, and journalist (retired). It is funded by an educational charity [501 (c)(3)], Minnesota Wellness Publications. If you’d like to support them:
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